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survey reveals top threats to brand reputation in global landscape
A global survey reveals that associating with Elon Musk and misusing artificial intelligence are significant threats to brand reputation, with nearly 30% of public affairs leaders highlighting Musk's controversial influence. The survey also identifies deepfakes and misinformation as top risks, alongside the rollback of diversity initiatives. Experts warn that reputational challenges are likely to escalate, urging companies to manage these risks proactively.
princeton endowment returns lag behind peers due to venture capital exposure
Princeton University's endowment returned just 3.9% for fiscal year 2024, significantly trailing its Ivy League peers, primarily due to an overreliance on venture capital and insufficient exposure to booming tech stocks. This performance follows a 1.7% loss in fiscal 2023 and is below the expected 6% return. Additionally, declining donations, which fell to $66.7 million, may impact the university's financial aid programs, which rely heavily on endowment support.
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